The Basics of Publishing a Book

How to Grow Your Business and Your Income by Becoming an Author

The Basic of Publising a Book TileBusiness owners with a book fare better and stand out more than those without. As the author of a book, you and your business reap all sorts of benefits:

  • You establish and cement your reputation as an expert in your field
  • You attract more clients, allowing you to grow your business more quickly & easily
  • You can often raise your prices as demand for your services grows
  • You can be more selective about the clients you work with, choosing only the ones that really excite you
  • You get offered more speaking opportunities
  • You leave a legacy, a permanent mark of your life and career
  • You get to share your ideas with a broad audience

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All in all, publishing a book about your area of business expertise is one of the best and biggest forms of content marketing.

Perhaps publishing a book with your name on it is even a bucket-list project that would make you feel proud and accomplished. And why not? It truly is an achievement.

But you have to do it the right way. An amateur effort will not support your business the way you want it to. In fact, a terrible book can do the opposite and tarnish your reputation.

So what’s the right way?

You definitely need content that’s well researched, written and edited. And you need a cover with an effective and attention-grabbing design. Those components are obvious.

But it’s also the little things that count. Things like having a barcode and a proper index. Things like knowing that a foreword is never written by the author.

Seth Godin explains why messing up even small details hurts: “The inadvertent skipping of what we expect causes you to frustrate us, or to appear as an uncaring, unprepared amateur, or both.”

Read on for resources that will help you publish your book the right way.

The basics of publishing a book that grows your business

Here are four of my best articles for learning the basics of a successful book project.

And there’s more to come.

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